[Influencenews I Hyeseon LEE, Correspondent] Cheil (CEO, Yoo Jung-Geun) produced an advertisement video about family love with South-west Asia Samsung Electronics.

The latest "Voice Forever" video released in India tells the story of a mother who is suffering from a rare condition that is losing her voice, a motor neuron disease (MND), in Bixby. It shows that the mother and daughter continue to communicate with each other.

The video surpassed 100 million views on YouTube on Saturday, 13 days after its release, breaking the 100 million view mark in the shortest time ever posted on YouTube.

South-west Asia Samsung Electronics and India's Bangalore Samsung Research Institute (SRIB) are carrying out the "Voice Forever" project with the Asha Ek Hope Foundation, a non-profit NGO organization, and the "Bixby Artificial Intelligence" project to make the voice of the video's main character.

South-west Asia Samsung Electronics said, "Last year, we communicated with Indian consumers with moving videos based on various CSR activities. This year, we wanted to deliver the home Internet of Things and Bixby technology with sincerity in a moving and pleasant family appearance."